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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Optimizing for better conversions unlocks more hidden profits for your business.
Chapter 3: Many websites get optimized based on incorrect assumptions.
Chapter 4: CRO works hand in hand with SEO.
Chapter 5: Define your website goals before you begin testing.
Chapter 6: The LIFT model will help you identify the factors that most influence conversions.
Chapter 7: Create a testable hypothesis for each factor.
Chapter 8: Privacy and simplicity are the keys to reducing anxiety.
Chapter 9: Try to keep your visitors from becoming distracted.
Chapter 10: Test your hypotheses and interpret the results.
Description
You Should Test That! (2013) dives deep into the science of conversion rate optimization, offering readers a wide range of tips and tricks they can use to turn their site visits into sales.
Who Should Listen
- Any business owner who wants to unlock the full potential of their website
- Anyone interested in online marketing
- Web designers and marketing managers