If You're Curious About These Questions...
You should listen to this audiobook
- What if you could stop guessing what your web visitors want and use a proven scientific method to turn more of them into paying customers?
- Have you ever wondered why some websites effortlessly convert traffic into sales while others struggle, despite having the same amount of visitors?
- Did you know that small, overlooked elements on your landing page could be the hidden 'conversion killers' sabotaging your business growth?
Listen to You Should Test That! — Free Audiobook
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Key Takeaways from You Should Test That!
- Discover why you must treat your website like a constantly tested machine rather than a static piece of art to drive actual business results.
- Understand how Conversion Rate Optimization (CRO) unlocks hidden profits from existing traffic and protects your products from the negative 'halo effect' of a poorly performing site.
- Learn how to replace the 'highest-paid person's opinion' (HiPPO) with the Customer Tested Method, ensuring your design choices are based on scientific hypotheses and real user data.
- Find out why CRO and Search Engine Optimization (SEO) actually work hand-in-hand to keep users engaged longer while simultaneously boosting your search ranking.
- Master the 'goals waterfall' framework to clearly define your website's primary purpose and actionable targets before wasting time on aimless optimization tests.
You Should Test That! — Full Chapter Overview
Chapter 1: Recommendation
Chapter 2: Optimizing for better conversions unlocks more hidden profits for your business.
Chapter 3: Many websites get optimized based on incorrect assumptions.
Chapter 4: CRO works hand in hand with SEO.
Chapter 5: Define your website goals before you begin testing.
Chapter 6: The LIFT model will help you identify the factors that most influence conversions.
Chapter 7: Create a testable hypothesis for each factor.
Chapter 8: Privacy and simplicity are the keys to reducing anxiety.
Chapter 9: Try to keep your visitors from becoming distracted.
Chapter 10: Test your hypotheses and interpret the results.
You Should Test That! Summary & Overview
You Should Test That! (2013) dives deep into the science of conversion rate optimization, offering readers a wide range of tips and tricks they can use to turn their site visits into sales.
Who Should Listen to You Should Test That!?
- Any business owner who wants to unlock the full potential of their website
- Anyone interested in online marketing
- Web designers and marketing managers
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