Writing for Busy Readers

Writing for Busy Readers (2023) is a guide to writing effectively in the digital age. Based on research in behavioral science, it provides you with six principles for writing messages that are clear, concise, and engaging – even for busy readers.

• Digital content writers aiming to enhance their work’s readability
• Anyone who wants to write more effectively
• Aspiring writers seeking modern guidance

Todd Rogers is a writing expert, behavioral scientist, and Harvard Kennedy School professor. He’s also the cofounder of EveryDay Labs that serves primary and secondary schools and uses behavioral science to prevent student absences nationwide.

Jessica Lasky-Fink is the research director at the Harvard Kennedy School’s The People Lab. She’s done extensive work on how the social safety net may provide better services with the help of behavioral science.