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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: World-transforming ideas typically evolve over time as slow hunches, rather than as sudden breakthroughs.
Chapter 3: Platforms serve as springboards for innovation.
Chapter 4: Innovation and evolution flourish within large networks.
Chapter 5: Collaboration is at least as important a force in innovation as competition.
Chapter 6: Fortunate connections between ideas propel innovation.
Chapter 7: Serendipitous discoveries can be fostered by a shared intellectual or physical space.
Chapter 8: Great innovations arise from environments that are partly tainted by error.
Chapter 9: Innovation thrives by reinventing and reusing the old.
Description
Where Good Ideas Come From (2011) examines the evolution of life on Earth and the history of science. This New York Times bestseller highlights many parallels between the two, ranging from carbon atoms forming the very first building blocks of life to cities and the World Wide Web fostering great innovations and discoveries.
In addition to presenting this extensive analysis, replete with anecdotes and scientific evidence, Johnson also considers how individual and organizational creativity can be cultivated.
Who Should Listen
- Anyone interested in the history of science and innovation, especially tantalizing anecdotes of great discoveries.
- Anyone who wishes to be more creative and innovative, or hopes to foster such traits on an organizational level.
- Anyone interested in the evolution of life on Earth.