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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: The mass market is rapidly fading, and the future will be weird.
Chapter 3: The idea of normal was created to sell mass-market products.
Chapter 4: Our increasing wealth and connectivity make it simpler than ever to be weird.
Chapter 5: As the mainstream middle keeps eroding, people will use their power to identify with their own weird tribes.
Description
We Are All Weird (2011) takes aim at the one-size-fits-all mentality that underlies much of our culture. For too long, marketers, manufacturers, and the media have approached the world as if all people were the same. With this perceptive manifesto, Seth Godin unravels the myth of the mass market, arguing that humanity is much more diverse, eccentric, and weird than it seems.
Who Should Listen
- Entrepreneurs and advertisers eager to reach niche audiences
- Cultural critics looking to understand our zany zeitgeist
- Weirdos, oddballs, and misfits everywhere