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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: To spot value, step into your customers’ shoes and note the pains and gains in their jobs.
Chapter 3: A value proposition explains how your product or service eases pain and delivers gains to customers.
Chapter 4: Keep iterating to secure a precise and profitable fit with the market.
Chapter 5: You can understand your customers by analyzing data, observing their habits, and meeting their employees.
Chapter 6: To generate valuable ideas, try crafting napkin sketches and completing some quick, simple ad-libs.
Chapter 7: Prototypes and pre-sales are two excellent ways to collect early data on customer interest and reactions.
Description
Value Proposition Design (2014) is a comprehensive guide to designing compelling products and services. Real value comes from empathizing with customers to find out what everyday jobs and tasks they need help with. However, coming up a product that helps customers complete these jobs and tasks is only the beginning.
Who Should Listen
- Aspiring or current entrepreneurs
- Anyone interested in innovation and value creation