Listen Now
Loading audio... Please wait for the audio to load before using controls.
0:0019:35
100%
Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Remember your prospect is human, too. How does herd mentality assist you as a marketer today, effectively?
Chapter 3: Tapping the brain’s physical, emotional, and rational parts is crucial to an effective campaign.
Chapter 4: Disrupt a pattern to capture attention. An “Oh yeah!” inspires; an “Oh shit!” clarifies the situation.
Chapter 5: Keep your customers comfortable. Comfort creates trust, which in turn fosters brand loyalty.
Chapter 6: Engage a customer’s imagination to spark a brand connection. Leave core messages open.
Chapter 7: A great marketer sells not a product or service, but an emotion. We feel, so we buy ultimately.
Chapter 8: Critical minds require substantial convincing. Use statistics and trusted voices to make your message stick with audiences.
Chapter 9: Positive associations reinforce a brand. Infuse your brand with traits your customers want.
Chapter 10: Guide your customers toward action, and they’ll believe they’re in control. But you are, ultimately, still!
Description
Unconscious Branding (2012) reveals how marketers can tap into our subconscious, encouraging our participation in and support of company brands. In just seven steps, you’ll discover new strategies to guide your own company toward developing a brand with which customers can build a genuine relationship.
Who Should Listen
- Marketers who want to create successful ad campaigns
- Entrepreneurs striving to build a great brand
- People interested in how marketers manipulate consumers’ minds