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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Whether you realize it or not, you are already part of a tribe.
Chapter 3: Don’t design your ideas for everyone: make them exclusive and meaningful to a specific, distinct group of people.
Chapter 4: With modern technology, anyone can create and lead a tribe.
Chapter 5: If you champion a meaningful cause and the will to lead, people will follow.
Chapter 6: When building a tribe, don’t fret about growth – focus instead on tightening the connections.
Chapter 7: Leadership means stepping into the vacuum and boldly generating momentum.
Chapter 8: To make the world a better place, we need more heretics now, fewer sheepwalkers.
Description
In this book, author Seth Godin reveals the most powerful unit of social organization: the “tribe,” or a group of people connected to a cause, a leader and each other, who together drive change in society. It shows us how we can harness the power of the internet to form and lead our own tribes. Tribes also advocates the universal need for change and leadership, so we can grow as a company or as a society.
Who Should Listen
- Anyone who wants to create a movement to change the status quo
- Anyone interested in the latest marketing concepts
- Anyone who wants to learn how to be a great leader