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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Only after crossing the Tipping Point threshold does it become a true epidemic.
Chapter 3: Often, a select few key people spark the onset of epidemics.
Chapter 4: Ideas spread particularly fast with Connectors, people with a vast personal social network.
Chapter 5: Some individuals are born with persuasive gifts and an innate knack for brilliantly selling ideas.
Chapter 6: In every network, Mavens gather information and willingly pass it along to others around them.
Chapter 7: An idea must stick before it can truly spread.
Chapter 8: External circumstances have far greater influence on our behavior than we often think.
Chapter 9: Even the tiniest changes in context can determine whether an epidemic truly takes off.
Description
The Tipping Point discusses why certain ideas, products and behaviors spread like epidemics and what we can do to consciously trigger and have control over such epidemics.
Who Should Listen
- Anyone who is interested in the way ideas spread
- Anyone who wants to learn how social epidemics break out
- Anyone who works in marketing, advertising or a related field