Listen Now
Loading audio... Please wait for the audio to load before using controls.
0:0021:02
100%
Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Pricing as an art is highly essential in today’s global economy.
Chapter 3: Strategic pricing isn’t easy, yet it’s very effective.
Chapter 4: Value, proactivity, and profits lie at the heart of a successful pricing policy.
Chapter 5: To price your product effectively, deeply understand exactly what it offers to customers.
Chapter 6: Segment your prices so all your customers feel they’re truly getting great value.
Chapter 7: Provide your customers the information they’re searching for.
Chapter 8: Keep in mind that pricing strategies wield a powerful psychological impact.
Chapter 9: Price sustainably to ensure your company endures.
Description
The Strategy and Tactics of Pricing (2010) reveals the fundamental importance of how you price your products. By exposing common misconceptions, explaining the three dimensions of effective pricing and the five steps you can take to achieve it, these blinks are an essential guide to maximizing your profits through clever pricing.
Who Should Listen
- Business students hoping to understand the underlying principles of pricing
- Entrepreneurs planning to launch a new product and struggling to find the right price
- Any shopper curious about how price tags are set