The Science of Storytelling

The Science of Storytelling (2019) shows you how to craft a compelling story using lessons from psychology and neuroscience. These blinks walk you through the steps of creating a narrative that grips your audience by subtly manipulating their brains. From demonstrating how to create a perfectly flawed character to explaining the power of stimulating details, Will Storr reveals the crucial elements that go into building a great story. 

• Aspiring writers
• Creatives whose work involves storytelling, like journalists or advertisers
• Anyone who wants to look at stories more critically

Will Storr is an award-winning writer and journalist who has won prizes such as the AFM award for Best Investigative Journalism and a National Press Club award for excellence. His writing has appeared in outlets like The New York Times and The Guardian and he is the author of several critically acclaimed books, such as Selfie: How the West Became Self Obsessed, and his novel The Hunger and the Howling of Killian Lone. In addition to writing, he teaches storytelling classes and leads workshops on the Science of Storytelling.