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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Learning the science of sales will boost your performance.
Chapter 3: Streamline the sales process by addressing the Six key Whys.
Chapter 4: Increase your sales by elevating your buyer’s mood.
Chapter 5: Sharpen your sales pitch with powerful questions.
Chapter 6: Make sales grounded in your buyer’s actual needs.
Chapter 7: Make sales seem worthwhile by proving the real value of your product or service.
Chapter 8: Refine your sales presentation with science-backed strategies.
Description
The Science of Selling (2016) is a detailed handbook on the science of making a sale. Combining insights from neuroscience and social psychology, this guide presents an evidence-based approach to making a convincing pitch.
Who Should Listen
Salespeople looking for an extra edge
Marketers interested in evidence-based approaches
Folks who want to learn the neuroscience behind sales
About the Authors
David Hoffeld is the CEO and chief sales expert at the Hoffeld Group, a leading sales and consultancy firm. His insightful approach to sales has landed him lecture spots at Harvard Business School and features in the Wall Street Journal, Fast Company, and U.S. News & World Report.