If You're Curious About These Questions...
You should listen to this audiobook
- Have you ever wondered why traditional advertising is failing to win over today’s skeptical consumers—and what the world’s most trusted brands are doing differently?
- What’s the secret to closing the "credibility gap" and building a brand that people actually believe in, even in an era of fake news and deep distrust?
- Are you curious about how the most innovative industry leaders are reinventing transparency to turn cynical audiences into loyal brand advocates?
Listen to The Post-Truth Business — Free Audiobook
Key Takeaways from The Post-Truth Business
- Understand how the 'post-truth' era emerged when emotions began to trump empirical facts, leading to widespread 'truth decay' and a crisis of trust in media and brands.
- Discover why consumer trust now flows horizontally to friends and family rather than vertically to institutions, making word-of-mouth the primary driver for modern consumption.
- Learn how to navigate the 'infosmog' of today's attention economy, where a staggering 89 percent of traditional advertising is completely forgotten by overwhelmed audiences.
- Find out why abandoning old-fashioned product exaggeration is essential for companies looking to survive in an age of intense consumer skepticism and ad-blockers.
- Master the art of generating authentic, emotional connections to rebuild your brand's credibility and cut through the noise of easily-skipped advertisements.
The Post-Truth Business — Full Chapter Overview
Chapter 1: Recommendation
Chapter 2: Trust is at an all-time low in the post-truth era.
Chapter 3: Distrust has eroded consumers’ relationships with brands and companies are struggling to reach their target audiences.
Chapter 4: Emphasizing the real connection between brands and consumers creates more authentic and effective advertising.
Chapter 5: Brands thrive when they give their customers experiences, rather than just selling them products.
Chapter 6: “Conscious capitalism” can help brands connect with customers seeking a more ethical approach to consumption.
Chapter 7: Leveraging culture to boost brands only works if it’s authentic.
The Post-Truth Business Summary & Overview
The Post-Truth Business (2018) addresses a question that’s been keeping marketing and advertising agencies up at night for a while now: How do you persuade consumers to trust your brand in an increasingly distrustful world? Drawing on Sean Pillot de Chenecey’s first-hand knowledge of the industry known as “adland,” these blinks show how today’s most innovative companies are strengthening consumer engagement and making sure that their brand doesn’t end up with a credibility gap.
Who Should Listen to The Post-Truth Business?
- Marketers, advertisers and brand managers
- Leaders worried about their company’s image
- Business strategists interested in the latest trends
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