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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Trust is at an all-time low in the post-truth era.
Chapter 3: Distrust has eroded consumers’ relationships with brands and companies are struggling to reach their target audiences.
Chapter 4: Emphasizing the real connection between brands and consumers creates more authentic and effective advertising.
Chapter 5: Brands thrive when they give their customers experiences, rather than just selling them products.
Chapter 6: “Conscious capitalism” can help brands connect with customers seeking a more ethical approach to consumption.
Chapter 7: Leveraging culture to boost brands only works if it’s authentic.
Description
The Post-Truth Business (2018) addresses a question that’s been keeping marketing and advertising agencies up at night for a while now: How do you persuade consumers to trust your brand in an increasingly distrustful world? Drawing on Sean Pillot de Chenecey’s first-hand knowledge of the industry known as “adland,” these blinks show how today’s most innovative companies are strengthening consumer engagement and making sure that their brand doesn’t end up with a credibility gap.
Who Should Listen
- Marketers, advertisers and brand managers
- Leaders worried about their company’s image
- Business strategists interested in the latest trends