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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: A start-up’s purpose is to find a sustainable, enduring, viable business model.
Chapter 3: Discover a sustainable business model through validated learning.
Chapter 4: Your leap-of-faith assumptions: test those value and growth hypotheses.
Chapter 5: Create a minimum viable product to test your idea in the marketplace.
Chapter 6: Build, measure, learn—move as fast and as often as possible.
Chapter 7: Try split-tests to optimize your product.
Chapter 8: To find the right business model for your company, you often need to pivot.
Chapter 9: Every start-up should first focus on one engine of growth.
Chapter 10: Vanity metrics are often flattering but misleading—they won’t truly help you find a sustainable business model.
Chapter 11: Every start-up has to define its key metrics and analyze them properly.
Description
The Lean Startup (2011) helps start-ups and tech companies develop sustainable business models. It advocates continuous rapid prototyping and focusing on customer-feedback data.
The method is based on the concepts of lean manufacturing and agile development, and its efficacy is backed up by case studies from the last few decades.
Who Should Listen
- Anyone interested in entrepreneurship and/or in starting their own company
- Anyone interested in quick product development and testing
- Founders, managers and employees in tech companies