The JOLT Effect audiobook cover - How High Performers Overcome Customer Indecision

The JOLT Effect

How High Performers Overcome Customer Indecision

Matthew Dixon and Ted McKenna

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Chapter Overview

Description

The JOLT Effect (2022) promises to shatter your understanding of sales techniques. Grounded in decades of research, this enlightening guide reveals how tackling customer indecision, not status quo bias, holds the key to sales success.

Who Should Listen

  • Anyone working in sales
  • Small business owners or entrepreneurs
  • Consumers interested in sales techniques

About the Authors

Matthew Dixon and Ted McKenna have each held executive leadership positions in product and research at the Austin-based startup Tethr. Dixon’s previous books include The Challenger Sale, The Effortless Experience, and The Challenger Customer, while McKenna is a frequent contributor to the Harvard Business Review.