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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Beating the status quo does not resolve customer indecision effectively.
Chapter 3: Assessing the indecision.
Chapter 4: Give your recommendation.
Chapter 5: Restricting the exploration.
Chapter 6: Removing risk from the table.
Description
The JOLT Effect (2022) promises to shatter your understanding of sales techniques. Grounded in decades of research, this enlightening guide reveals how tackling customer indecision, not status quo bias, holds the key to sales success.
Who Should Listen
Anyone working in sales
Small business owners or entrepreneurs
Consumers interested in sales techniques
About the Authors
Matthew Dixon and Ted McKenna have each held executive leadership positions in product and research at the Austin-based startup Tethr. Dixonβs previous books include The Challenger Sale, The Effortless Experience, and The Challenger Customer, while McKenna is a frequent contributor to the Harvard Business Review.