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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: To grow your IT business, you must know precisely what you sell, and to whom exactly, too.
Chapter 3: Effective marketing demands a refined message that clearly and succinctly conveys your product’s value proposition.
Chapter 4: Leverage your network to reach new prospects, and ask potential customers lots of thoughtful questions.
Chapter 5: To reach prospective customers, build an effective website, publish blogs, and engage through social media.
Chapter 6: A handful of additional marketing tools can also help you further grow your IT business.
Description
The IT Marketing Crash Course (2013) is a guidebook to accelerating your IT sales and growing your technology business. These blinks show you how to earn the attention and trust of potential clients through well-calculated marketing strategies.
Who Should Listen
Everyone in IT
Entrepreneurs wanting to start their own IT business
Anyone who wants to effectively market their company
About the Authors
Raj Khera is co-founder and CEO of the e-mail marketing software company MailerMailer. In 1995, before taking on his current role, he co-founded GovCon, which went on to become the largest business-to-government web portal in existence.