The Idea Is the Easy Part

The Idea is the Easy Part (2023) offers a refreshing, no-nonsense guide to the entrepreneurial journey, countering common myths about startup success and failure. With insights from decades of firsthand experience, it’s an enthusiastic yet realistic manual for aspiring entrepreneurs, providing practical advice on making informed decisions at every stage of the startup process, from ideation to execution.

• Current and aspiring entrepreneurs
• Anyone wanting to sort the startup fact from fiction 
• People with big ideas that they want to become a reality

Brian Dovey, a former partner at Domain Associates, significantly contributed to the venture capital world by investing in over 250 pharmaceutical and life-sciences startups. Prior to his venture capital career, he was the president of Survival Technology Inc., where he played a key role in developing the EpiPen. He’s also recognized for his educational contributions, teaching business at San Diego State University, and his active involvement in various non-profit organizations before his passing in August 2023.