The Goal audiobook cover - A Process of Ongoing Improvement

The Goal

A Process of Ongoing Improvement

Eliyahu M. Goldratt and Jeff Cox

3.6 / 5(261 ratings)

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The Goal Summary & Overview

The Goal (1984) is a trailblazing example of the “business novel” genre, seamlessly blending fictional storytelling with practical business advice in a revolutionary manner. Experience the corporate journey of Alex Rogo as he endeavors to rescue his struggling company from going bust. Through Alex’s perspective, uncover valuable insights into topics like streamlining manufacturing operations and enhancing team productivity.

Who Should Listen to The Goal?

  • The ‘newbie’ manager
  • The experienced pro seeking a new perspective
  • General learners curious about the manufacturing world

About the Author: Eliyahu M. Goldratt and Jeff Cox

Eliyahu M. Goldratt was an Israeli physicist, philosopher, and management guru. He authored several best-selling books, including Critical Chain, Necessary but Not Sufficient, and Isn't It Obvious? which explore similar themes of operational efficiency and continuous improvement in various business contexts.

Jeff Cox is a prolific author, journalist, and cookbook writer. With a career spanning several decades, Cox has written on a wide range of topics, from food and wine to business and technology.

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