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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Generation Z is drastically different from earlier generations of consumers that historically preceded it.
Chapter 3: Generation Z is far from monolithic; it’s a collection of diverse individual characteristics and profiles.
Chapter 4: Gen Zers want to belong to movements, and they expect brands to support them meaningfully, consistently.
Chapter 5: Develop a consistent brand voice to earn the trust of young consumers.
Chapter 6: Leverage social media as a means to tune into the Gen Z frequency.
Chapter 7: Craft content that is relevant and inspiring.
Chapter 8: Enhance your content with modern digital artifacts.
Chapter 9: Build a community around shared values to earn consumer loyalty.
Description
The Gen Z Frequency (2018) offers a blueprint for brands seeking to connect and build meaningful relationships with Generation Z. In addition to providing insight into the minds of this growing demographic, the authors give actionable advice on content strategy, marketing, social media, and more.
Who Should Listen
- Brands and organizations trying to reach Generation Z
- Marketers looking to connect with youth culture
- Business owners seeking to identify their target audience