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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Unlike big firms, startups must find their customers and validate that their vision truly works today.
Chapter 3: To stay on course, every startup requires a written mission statement and a clearly defined set of core guiding values.
Chapter 4: Startups must set their strategy according to the market type they find themselves in.
Chapter 5: Mistakes occur and market conditions shift: startups must learn from missteps and respond swiftly thereafter.
Chapter 6: Customer development can steer startups toward success; relying solely on product development can ultimately end in disaster.
Chapter 7: Startups should initially build a product for eager early adopters, not the mainstream market.
Chapter 8: As startups expand, they must define a strategy for reaching mainstream customers effectively.
Chapter 9: Startups must define the messages they want to send their target customers and select the right media to deliver them most effectively.
Description
By looking at examples of companies that failed, The Four Steps to the Epiphany explains the key insights startups need to achieve and sustain success, and to steer clear of the path to failure.
Who Should Listen
- Entrepreneurs, founders or employees in a startup
- Anyone interested in the startup scene in the early days of the Internet
- Anyone who wonders why startups are so different from big companies