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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Imagine your own brand as a fortune cookie.
Chapter 3: Set a clear purpose and stick to it.
Chapter 4: Set a clear vision yet remain open to growth and change.
Chapter 5: Keep your values clear and stick to them to attract loyal customers.
Chapter 6: Your location and content must align with your brand story.
Description
The Fortune Cookie Principle (2013) is a practical guide to building a successful brand through powerful storytelling, a compelling vision and a clear purpose. These blinks explain how to tie your product to the meaning that potential customers seek.
Who Should Listen
- Entrepreneurs and business owners
- Marketing and communications strategists