The Creativity Choice audiobook cover - The Science of Making Decisions to Turn Ideas Into Action

The Creativity Choice

The Science of Making Decisions to Turn Ideas Into Action

Zorana Ivcevic Pringle

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The Creativity Choice Summary & Overview

The Creativity Choice (2025) dismantles the myth that creativity is a fixed trait and shows that it’s a series of choices anyone can learn to make. Grounded in decades of scientific research, it explains how creativity emerges through motivation, mindset, and deliberate action – and offers practical strategies for turning ideas into real outcomes in every area of your life.

Who Should Listen to The Creativity Choice?

  • Anyone looking to boost creativity in their daily work
  • Leaders aiming to foster innovation on their teams
  • Creatives feeling stuck or uninspired

About the Author: Zorana Ivcevic Pringle

Zorana Ivcevic Pringle is a senior research scientist at the Yale Center for Emotional Intelligence, where she explores how creativity unfolds – from the choice to pursue an idea to the steps that bring it to life. A Fellow of the American Psychological Association, her research bridges psychology, education, and the arts, and has been featured in outlets such as Psychology Today, Harvard Business Review, US News, and ArtNet.

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