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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Millennials desire meaningful work, yet most employers continue failing to genuinely provide it for them.
Chapter 3: Human connections outweigh simple productivity.
Chapter 4: Giving generously can reinvigorate and uplift your workplace.
Chapter 5: Customers appreciate products that challenge them.
Chapter 6: A romantic company cultivates mystique.
Chapter 7: Romantic companies finish customer and employee experiences gracefully, ensuring a positive ending for all.
Description
The Business Romantic (2015) offers an alternative approach to doing business in which passion, not profit, matters most. These blinks guide you through the strategies that will bring authenticity and connection into your workplace.
Who Should Listen
Every manager seeking to retain the best talents of the Millennial generation
Business owners who want to make their companies romantic and attractive to clients
About the Authors
Tim Leberecht is the chief marketing officer of NBBJ, a design and architecture firm that helps global players like Amazon, Boeing, Microsoft and Starbucks create meaningful brand experiences. His TED talk “Three Ways to (Usefully) Lose Control of Your Brand” has been viewed by a million people.