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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Shopping comes in two distinct forms: going shopping and doing shopping.
Chapter 3: Make your product a want-need through scarcity and smart marketing.
Chapter 4: Body language influences how well you sell—and also how likely you are to buy.
Chapter 5: Lure customers using sounds and scents.
Chapter 6: Protect yourself from marketers' tricks by disrupting your thoughts.
Chapter 7: Online shopping is risky, so make sure to take precautions!
Description
The Brain Sell (2013) reveals innovative tactics that’ll help marketers draw in customers by using the powers of neuroscience. These blinks explore strategies of psychological marketing, body language and sensory allure that every retailer should know, and that every customer should know how to avoid!
Who Should Listen
- Marketers interested in encouraging their customers to buy more
- Customers who’d like to defend themselves against marketing tricks