Listen Now
Loading audio... Please wait for the audio to load before using controls.
0:0022:34
100%
Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Entrepreneurs should aim to create meaning, not money.
Chapter 3: Don’t just wing it in business; you must set milestones, test assumptions, and clearly define essential tasks for success.
Chapter 4: Your company’s positioning should clearly tell the customer what you do, in a direct, personal way.
Chapter 5: Pitching must tell the audience what you do and why it matters.
Chapter 6: Every startup should prepare a business plan.
Chapter 7: If you can’t secure external funding for your company, focus on generating cash flow.
Chapter 8: To build a great team, hire people better than you and fire those who don’t perform.
Chapter 9: If you enter into a partnership, ensure it yields a clear tangible financial benefit.
Chapter 10: To build a brand, make your product so good it spreads like a virus.
Chapter 11: Keep your eyes open to unexpected opportunities.
Description
The Art of the Start offers a brief overview of some of the key aspects of starting and running a business. It covers topics such as pitching for funding, recruiting the right people, and building a successful brand.
Who Should Listen
- Entrepreneurs and would-be entrepreneurs
- Anyone who works for a start-up or small company