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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Persuasion isn't about logical arguments; it's about communication and your appearance.
Chapter 3: Always be warm and friendly, and act as though you know what you're saying.
Chapter 4: Influence others by simplifying and structuring information so it’s easier to grasp.
Chapter 5: Speaking vaguely makes customers believe you know more about them than you truly do.
Chapter 6: Curiosity unlocks the door to persuasion.
Chapter 7: People buy not what they need, but what they want.
Chapter 8: Influencing people depends on disguising your true intentions so you appear less desperate overall.
Chapter 9: When persuading someone, don’t fight their resistance; make use of it.
Description
The Art of Influencing Anyone provides detailed information on how to influence people to do what you want. An invaluable read for salespeople, it is also useful for anyone who wants to learn how to sound more convincing and persuasive.
Who Should Listen
Anyone who works as a salesperson
Anyone interested in how to influence others
About the Authors
Niall Cassidy is a successful salesman with years of firsthand experience in the banking and insurance industries. Drawing from his direct contact with customers, he has uncovered how to communicate effectively and persuasively.