
The Archetype Effect (2025) reveals why traditional approaches to work – designed for predictability and control – no longer fit today’s workforce. Drawing on research with over 48,000 people across 19 countries, it introduces six archetypes that capture the wide range of motivations people bring to their jobs. It shows how these patterns shape everything from performance and stress to leadership styles, and how redesigning work around what energizes people can unlock deeper engagement, better teamwork, and more meaningful careers.