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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: When selling your product to a single customer, use the preferred one-on-one pricing strategy.
Chapter 3: Use a multi-customer pricing strategy to successfully determine the ideal selling price for any commonly mass-produced product.
Chapter 4: Use specialized pricing plans, such as a success fee or peace-of-mind, to turn “no” into a sale.
Chapter 5: Adjust your pricing plans to attract both high-end and budget-conscious customers.
Chapter 6: Consider high-end and low-end when creating distinct versions of your product to suit different needs.
Chapter 7: Price defensively in recessions and inflation. Innovative thinking can help keep profits stable.
Description
The 1% Windfall (2010) introduces the often-overlooked strategy of price setting and shows how companies can grow even further by making smart pricing decisions. How can a firm not only survive but also thrive amid stiff market competition or even inflationary periods or a recession? These blinks will help you find the path to attracting the customers you want and keeping those you have.
Who Should Listen
- Business owners unsure of how to price their products competitively
- Companies that want to reach the broadest possible market
- Customers interested in how exactly product pricing works