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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: The finest teams are diverse, open-minded, and entrepreneurial.
Chapter 3: You can use tools to clarify and make your ideas more truly tangible.
Chapter 4: A solid business hypothesis shares specific traits.
Chapter 5: Learn to distinguish the difference between good data and better data.
Chapter 6: Weak and strong evidence alike are valuable during the discovery phase.
Chapter 7: Take time to assess whether your chosen direction is sound.
Chapter 8: Teams can slip into mindsets that hinder their testing.
Description
Testing Business Ideas (2021) explores how entrepreneurs can use experimentation to give their new venture the best chance of success. It outlines the rationale behind testing, and describes a framework for deciding how to proceed.
Who Should Listen
- Anyone working at a small company or start-up
- Entrepreneurs hoping to turn their big idea into a profitable venture
- Business students looking for fresh insights