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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Marketers find it hard to prove their initiatives’ effectiveness and financial value.
Chapter 3: ROI Methodology blends data and design thinking to define and measure impact clearly.
Chapter 4: Positive ROI begins by considering business needs and selecting the right solution accordingly.
Chapter 5: To achieve marketing objectives, empathize with the audience and experiment with methods.
Chapter 6: To obtain credible results, it’s important to isolate the effects of a marketing campaign.
Chapter 7: Sharing results helps secure funding and support for marketing initiatives.
Description
ROI in Marketing (2020) lays out a framework for planning and running effective marketing initiatives that deliver good financial results. Using design thinking principles, ROI in Marketing breaks down how to create chains of impact in marketing campaigns and monitor their effectiveness to ensure positive returns on investment.
Who Should Listen
- Marketing professionals who want to up their game
- Executives looking for a financially viable marketing blueprint
- Students and teachers in the field of marketing