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Chapter Overview
Chapter 1: Defying norms rebelliously can open new routes to success.
Chapter 2: Achieving bold plans demands an audacious spirit.
Chapter 3: To genuinely succeed, become obsessed with your goal.
Chapter 4: To excel, keep doing what you love.
Chapter 5: Embrace your weirdness and celebrate what sets you apart.
Chapter 6: Win over audiences by capturing their imagination.
Chapter 7: Emotions, empathy, and sincerity are genuine strengths.
Description
Rare BreedΒ (2019) is a guide to business and personal success for those who march to their own beat. This bold manifesto asks you avoid conformity and instead embrace the qualities that set you apart.
Who Should Listen
Entrepreneurs looking to stand out
Creative thinkers who want to capitalize on their capabilities
Anyone who wishes to honor their own unique spirit
About the Authors
Sunny Bonnell and Ashleigh Hansberger are the founders of Motto, an award-winning digital branding agency. Their dynamic approach to business has netted them positive coverage everywhere from the Chicago Tribune and Forbes to the Huffington Post and the Wall Street Journal.