💡What if the very traits society tells you to suppress are actually the secret weapons you need to dominate your industry?
💡Have you ever wondered why following the "proven" path to success might be the biggest mistake you can make for your career?
💡What’s the secret to transforming your most rebellious instincts into a competitive edge that no one else can copy?
Listen to Rare Breed — Free Audiobook
Loading player...
Key Takeaways from Rare Breed
✓Discover why your individual quirks and so-called vices are actually your most valuable business assets rather than professional liabilities.
✓Learn how strategically defying conventional norms—like a high school football team that never punts—can unlock unprecedented paths to success.
✓Understand how to break free from conservative thinking by adopting an audacious spirit and constantly asking what you would do if nothing held you back.
✓Master the art of taking ambitious risks by building an 'impossibility airbag' to serve as your personal safety net when pursuing massive goals.
✓Find out why the famous 10,000-hour rule falls short, and discover how cultivating a true obsession is required to achieve world-class mastery.
Rare Breed — Full Chapter Overview
Chapter 1: Recommendation
Chapter 2: Boldly breaking norms can unlock fresh paths to success.
Chapter 3: Achieving bold plans demands a fearless spirit.
Chapter 4: To genuinely succeed, obsess over your main goal.
Chapter 5: To excel, pursue the work you love.
Chapter 6: Embrace weirdness and celebrate what makes you stand apart.
Chapter 7: Win over audiences by igniting their imagination.
Chapter 8: Emotions, empathy, and sincerity are genuine strengths.
Rare Breed Summary & Overview
Rare Breed (2019) is a guide to business and personal success for those who march to their own beat. This bold manifesto asks you avoid conformity and instead embrace the qualities that set you apart.
Who Should Listen to Rare Breed?
Entrepreneurs looking to stand out
Creative thinkers who want to capitalize on their capabilities
Anyone who wishes to honor their own unique spirit
About the Author: Sunny Bonnell and Ashleigh Hansberger
Sunny Bonnell and Ashleigh Hansberger are the founders of Motto, an award-winning digital branding agency. Their dynamic approach to business has netted them positive coverage everywhere from the Chicago Tribune and Forbes to the Huffington Post and the Wall Street Journal.