Quantum Marketing

Quantum Marketing (2021) explains the revolutionary marketing strategies necessary for businesses to remain relevant in today’s rapidly evolving technological landscape. From managing the explosion of data to forging strategic partnerships, it offers a thought-provoking guide to navigating the challenges and opportunities presented by this new era of business.

• Marketing professionals seeking to stay ahead of the curve in an ever-changing industry
• Entrepreneurs aiming to understand and leverage cutting-edge marketing strategies
• Consumers curious about how marketing will shape their interactions with brands in the coming years

Raja Rajamannar is the chief marketing and communications officer for Mastercard, and president of the company's healthcare business. He has over 30 years of experience as a global executive at firms such as Anthem and Humana, and is recognized as one of the industry's most influential and innovative CMOs by Forbes, Business Insider, and the World Federation of Advertisers. Rajamannar's work has been featured in case studies at Harvard Business School and Yale School of Management.