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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Advertising is losing power precisely because it has become ubiquitous.
Chapter 3: For your product or service to stand out in today’s world, it must be remarkable and noticed.
Chapter 4: Today, embracing risk is safer than trying to avoid risks altogether.
Chapter 5: Focus on the customers most willing to both try new things and spread word about it.
Chapter 6: Marketing means inventing the product, not merely selling it after it has been made.
Chapter 7: Market to people actively seeking your solution to their problems, and measure that marketing’s effectiveness so you can optimize results.
Chapter 8: Many companies fear the criticism, ridicule, and change that being truly remarkable brings.
Description
These blinks explain why traditional marketing no longer works, and why to be successful you need to build Purple Cows, remarkable products and services that stand out of the crowd. They also explain how you can reach your target market once you’ve found your own Purple Cow.
Who Should Listen
- Entrepreneurs
- Marketing professionals and executives who believe that they can survive by not standing out of the crowd
- Anyone interested in why traditional advertising no longer works