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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: We’re inundated with information, so our brains screen out most brands we see daily.
Chapter 3: Be the earliest fish in the pond.
Chapter 4: To position your product well, you need a memorable, on-trend marketing angle.
Chapter 5: If you can’t be first, find a niche or leverage your competition.
Chapter 6: Don’t ride on the coattails of famous brands, whether it’s your own or your competitors’.
Chapter 7: Your name must be clear and memorable.
Description
Positioning has become one of the most renowned, best-selling books about marketing strategies in the last few decades. It describes a revolutionary marketing concept developed by the authors in the 1970s after it became clear that classic advertising was no longer effective due to an increase in media and competition. Positioning focuses on how to position your product in the market to become an industry leader.
Who Should Listen
- Anyone who wants to read one of the most influential books on marketing
- Anyone who wants to create and market a product successfully
- Anyone interested in the function of modern advertising and how it’s portrayed to the customer