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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: To build a podcast that supports your business, define your goals with crystal-clear precision from day one.
Chapter 3: To create a hit podcast, you must really understand the reasons people choose to listen.
Chapter 4: Growing an audience is about helping listeners discover you and giving them compelling reasons to stick around consistently.
Chapter 5: Strong branding and word-of-mouth will help you build the top podcast in your niche.
Chapter 6: Using the proper tools will give you a high-quality podcast with minimal effort required.
Chapter 7: The content you publish must never become stale.
Chapter 8: Tracking your listeners’ behavior provides clear insights into their preferences.
Chapter 9: Your podcast needs to generate revenue if it’s going to support your business.
Description
Podcasting Marketing Strategy (2019) is an accessible guide to podcasting. As marketing experts Daniel Rowles and Ciaran Rogers point out, podcasts generate higher levels of consumer commitment and engagement than any other social media. That makes them an indispensable tool for today’s businesses. Podcasting Marketing Strategy guides you through the podcasting process and shows you how to design your show, what equipment you’ll need, and how to reach your target audience.
Who Should Listen
- Marketers and advertisers
- Digital greenhorns
- Social media experts