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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Category kings uncover and craft solutions to problems others never even notice at all.
Chapter 3: People often take a long time to change their minds. Category kings must master impeccable timing to truly succeed.
Chapter 4: You can uncover opportunities for new categories through market and tech insights.
Chapter 5: Stories can help customers grasp your business more clearly and motivate employees.
Chapter 6: Launching a new category into a market must dazzle like a bolt of lightning to capture instant attention.
Description
Play Bigger (2016) details strategies you can employ to break into any market successfully. Creating a new product isn’t easy but getting people to buy it is even harder. This book shows you how to pick the right market for your product by creating it yourself and making people take notice.
Who Should Listen
- Business leaders with great ideas
- Entrepreneurs looking for new ways to market products
- People curious as to why Uber is so successful