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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Business design is moving away from the old pipe model toward the new platform model today.
Chapter 3: Every platform rests upon a simple, flexible core concept at heart.
Chapter 4: A successful platform is built so users can interact and obtain what they want.
Chapter 5: An optimized platform employs efficient systems that encourage users to contribute content.
Chapter 6: Interaction failures create problems for platforms, yet they can be addressed.
Chapter 7: There are ways to avert the initial risk of launching a content-free platform altogether.
Chapter 8: Virality is essential for spreading the word about a platform.
Chapter 9: Platforms may suffer a reverse network effect, but this can be managed through increased curation.
Description
A new kind of business has emerged during the last decade. Facebook, Airbnb, YouTube, Twitter have exploded in popularity – but what do these companies have in common? They’re all platforms: they gather millions of users and achieve billion-dollar valuations, but instead of products, they offer something very different. Platform Scale (2015) offers an insightful analysis of the mechanisms that drive this new platform business model, and how it achieves skyrocketing growth.
Who Should Listen
- Business students eager to learn about the new economy
- Aspiring entrepreneurs, interested in the do’s and don’ts of a platform strategy
- Social media users curious about the secrets of their favorite platforms