Pitch Anything

This summary explores Oren Klaff’s approach to pitching—an approach built less on charisma and more on understanding attention, decision-making, and social dynamics. It explains why many pitches fail even when the idea is strong: the message is often aimed at the listener’s logical mind while their older, instinctive brain is quietly deciding whether to ignore it.

Across the chapters, you’ll hear how to keep attention, handle common “frames” that show up in meetings, raise your perceived status without arrogance, structure a clear 20-minute pitch, and avoid the subtle neediness that weakens your presence. The focus throughout is calm control—presenting your idea with clarity, intrigue, and self-respect.

• Founders, entrepreneurs, and fundraising teams who want a clearer, more compelling pitch that keeps attention
• Professionals who pitch ideas internally—seeking approval, budget, promotions, or project buy-in
• Anyone who wants to communicate with more confidence in high-stakes conversations without sounding pushy or needy

Oren Klaff is a pitch expert known for raising capital and presenting growth stories for businesses seeking expansion or public offerings. He is recognized for teaching a method-based approach to pitching that emphasizes attention, framing, and decision dynamics in real-world business meetings.