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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: To capture your target’s attention, you must spark desire and tension.
Chapter 3: To run a meeting, you must first establish frame control.
Chapter 4: You will often encounter the power, time, and analyst frames; therefore, you must know precisely how to counter them effectively.
Chapter 5: Use prizing to make your target pursue your acceptance.
Chapter 6: Layer frames to ignite hot cognitions.
Chapter 7: Don't be needy; make the target chase you instead.
Chapter 8: To pitch well, you must achieve situational alpha status.
Chapter 9: Keep your pitch brief and simple.
Description
Pitch Anything (2011) introduces a unique, new method for pitching ideas. Through psychology, neuroscience and personal anecdotes, Klaff explains the tactics and techniques needed to successfully pitch anything to anyone.
Who Should Listen
- Anyone whose job involves selling products or ideas
- Anyone trying to raise money from investors
- Anyone interested in a method of persuasion based on neuroscience and psychology