Optimal Illusions

Optimal Illusions (2023) explores the potential pitfalls of over-optimization. Unpacking the consequences of a world obsessed with efficiency, it sheds light on social imbalances, environmental damage, and the unyielding grip of rigid systems. Brace yourself for a paradigm shift as it unveils a new way to optimize – one that balances efficiency with resilience, diversity, and inclusion.

• Strategists seeking resilience
• Innovators embracing complexity
• Leaders prioritizing humanity

Coco Krumme, an applied mathematician, writer, and consultant, is the author of the book Data-Driven Storytelling. The MIT graduate is also the founder of Leeward Co., a consultancy that helps organizations use data and analytics to solve complex problems responsibly.