Obviously Awesome audiobook cover - Strong products don’t always win—often, they simply appear in the wrong context. This gentle, practical guide walks through ten steps to clarify what you do best, who cares most, and how to share a positioning message your whole company can actually use.

Obviously Awesome

Strong products don’t always win—often, they simply appear in the wrong context. This gentle, practical guide walks through ten steps to clarify what you do best, who cares most, and how to share a positioning message your whole company can actually use.

Summary of ideas commonly associated with April Dunford’s positioning approach

★ 4.5 / 5(408 ratings)
Start Listening
Categories:
Marketing & SalesEntrepreneurshipManagement & Leadership

Listen Now

Loading audio... Please wait for the audio to load before using controls.
0:0021:38
100%

Chapter Overview

Description

This audio guide explores a simple but powerful idea: many businesses don’t have a “product problem,” they have a “positioning problem.” A product with real potential can stall when it’s framed in the wrong market, aimed at the wrong audience, or described in language that doesn’t translate into customer value.

Across ten practical steps, the script helps listeners step back, learn from their happiest customers, look clearly at competitive alternatives, identify the most persuasive attributes, translate features into outcomes, and select a market frame where strengths become obvious. It closes by showing how to spread the message internally using a positioning canvas so every team can reinforce the same story.

Who Should Listen

  • Founders, product marketers, and sales leaders who feel their product is strong but growth has stalled
  • Teams preparing to launch, relaunch, or enter new markets and needing a clear, shared message
  • Anyone trying to turn technical features into customer-centered value that’s easy to understand

About the Authors

This narration is based on the provided summary content and references ideas attributed in the text to April Dunford. No additional biographical claims are included beyond what is implied by the quotations and positioning concepts in the source material.