If You're Curious About These Questions...
You should listen to this audiobook
- Have you ever wondered why some revolutionary products fail to gain traction while others with fewer features become market leaders?
- What if the secret to winning your market isn't about working harder on your product, but simply changing the context in which your customers see it?
- Did you know that the way you describe your product’s best features might actually be confusing your customers instead of convincing them?
Listen to Obviously Awesome — Free Audiobook
Key Takeaways from Obviously Awesome
- Discover why struggling products often don't need a redesign, but rather a new context where their existing strengths can naturally shine.
- Learn how to uncover your product's true value by listening to your happiest customers rather than relying on internal assumptions.
- Understand why product positioning is too important to leave solely to marketing, and how involving every department creates a cohesive company vision.
- Realize the importance of letting go of outdated 'positioning baggage' to allow your brand to evolve and reach a broader market.
- Master the art of identifying your true competition by analyzing the actual alternatives your customers would choose if your business didn't exist.
Obviously Awesome — Full Chapter Overview
Chapter 1: Recommendation
Chapter 2: When Great Talent Sits in the Wrong Spotlight
Chapter 3: Listening for the Truth Inside Customer Love
Chapter 4: Clearing Old Labels and Seeing What You’re Up Against
Chapter 5: Turning Capabilities into Customer-Ready Meaning
Chapter 6: Choosing the People and the Stage Where You Win
Chapter 7: Adding Urgency and Making the Message Usable Internally
Chapter 8: A Clear Lock for the Right Key
Obviously Awesome Summary & Overview
This audio guide explores a simple but powerful idea: many businesses don’t have a “product problem,” they have a “positioning problem.” A product with real potential can stall when it’s framed in the wrong market, aimed at the wrong audience, or described in language that doesn’t translate into customer value.
Across ten practical steps, the script helps listeners step back, learn from their happiest customers, look clearly at competitive alternatives, identify the most persuasive attributes, translate features into outcomes, and select a market frame where strengths become obvious. It closes by showing how to spread the message internally using a positioning canvas so every team can reinforce the same story.
Who Should Listen to Obviously Awesome?
- Founders, product marketers, and sales leaders who feel their product is strong but growth has stalled
- Teams preparing to launch, relaunch, or enter new markets and needing a clear, shared message
- Anyone trying to turn technical features into customer-centered value that’s easy to understand
Books Similar to Obviously Awesome
Readers who enjoyed this also liked these titles.
How to Nail Product Positioning so Customers Get It, Buy It, Love It
The Battle for your Mind: How to be seen and heard in the overcrowded marketplace
In a world overflowing with content and competition, this warm guide walks through how to pair a genuinely good product with a real, human platform—so the right people can find you, trust you, and stay connected for the long haul.
How to Craft a Story to Stand Out and Win