Listen Now
Loading audio... Please wait for the audio to load before using controls.
0:009:51
100%
Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Newsjacking is a potent way to gain media attention.
Chapter 3: When newsjacking, your goal is the second paragraph of a news story.
Chapter 4: Follow trending topics in your industry closely to uncover new newsjacking opportunities.
Chapter 5: Newsjacking is strong enough to save your reputation, so use it wisely!
Description
Newsjacking (2012) is about the best new way to get media attention – not by planning ahead but by reacting quickly and cleverly. These blinks not only explain how this new form of generating news works, but also how you can and should react to it, and how to use it to attain the best possible media coverage.
Who Should Listen
- Marketers seeking alternatives to planned advertising campaigns
- Emerging organizations keen to raise awareness on a shoestring budget
- News readers interested in today’s changing media landscape