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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: In the mid-twentieth century, the corporate world became trapped in seriously bad business habits.
Chapter 3: Today’s start-ups have embraced a more dynamic approach to doing business.
Chapter 4: Microsoft stands as a prime example of a company that reinvented itself.
Chapter 5: Firms must move from the Total Addressable Market model to the Total Addressable Problem model.
Chapter 6: To address customer problems, you must conduct market research in different ways.
Chapter 7: Real innovators and growth leaders must embrace productive, instructive failure.
Chapter 8: To apply the New to Big philosophy effectively, you’ll need to assemble the right team to explore bold new ideas.
Chapter 9: Companies must invest in new projects with smarter risk-taking and greater overall dynamism.
Description
New to Big (2019) maps out how established companies can install a supercharged growth model at the heart of their enterprise. By adopting the structure of new start-ups or first-time entrepreneurs, they can fend off stagnation, reignite their creative flair and innovate to solve the problems of the future.
Who Should Listen
- CEOs of big organizations facing stagnation
- Budding innovators looking to save their companies
- Business journalists seeking to understand the corporate world