If You're Curious About These Questions...
You should listen to this audiobook
- What if you could inject the high-octane growth of a startup into the heart of a massive, established corporation?
- Have you ever wondered why some corporate giants continue to thrive while others stagnate, and what the secret is to reigniting that lost creative flair?
- Are you curious about the specific growth model that allows legacy companies to solve the problems of the future as effectively as a first-time entrepreneur?
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Key Takeaways from New to Big
- Understand how the mid-twentieth-century shift toward prioritizing shareholder returns caused legacy businesses to stop innovating and stagnate.
- Discover how modern start-ups achieve exponential growth by identifying and solving consumer 'pain points' rather than just tweaking existing products.
- Learn how to adopt the 'New to Big' philosophy by embracing entrepreneurial risk and focusing on long-term innovation instead of safe, incremental changes.
- Find out how Microsoft revived its stagnant business by shifting its focus from lagging indicators like profit to the ultimate leading indicator: customer love.
- Master the strategy of creating a hybrid organization that combines the vast resources of an established corporation with the agility and experimental mindset of a start-up.
New to Big — Full Chapter Overview
Chapter 1: Recommendation
Chapter 2: In the mid-twentieth century, the corporate world became trapped in seriously bad business habits.
Chapter 3: Today’s start-ups have embraced a more dynamic approach to doing business.
Chapter 4: Microsoft stands as a prime example of a company that reinvented itself.
Chapter 5: Firms must move from the Total Addressable Market model to the Total Addressable Problem model.
Chapter 6: To address customer problems, you must conduct market research in different ways.
Chapter 7: Real innovators and growth leaders must embrace productive, instructive failure.
Chapter 8: To apply the New to Big philosophy effectively, you’ll need to assemble the right team to explore bold new ideas.
Chapter 9: Companies must invest in new projects with smarter risk-taking and greater overall dynamism.
New to Big Summary & Overview
New to Big (2019) maps out how established companies can install a supercharged growth model at the heart of their enterprise. By adopting the structure of new start-ups or first-time entrepreneurs, they can fend off stagnation, reignite their creative flair and innovate to solve the problems of the future.
Who Should Listen to New to Big?
- CEOs of big organizations facing stagnation
- Budding innovators looking to save their companies
- Business journalists seeking to understand the corporate world
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