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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Verify your behavior, attitude, and attributes align with those required for new business selling success.
Chapter 3: First, choose your targets, then deploy your weapons, and finally attack!
Chapter 4: Choosing your targets is crucial to your success.
Chapter 5: Your sales story is the single most important weapon you have.
Chapter 6: Don’t use a sales voice on the phone, and prepare for a successful meeting.
Chapter 7: Follow a clear structure when you visit your customers.
Chapter 8: Avoid triggering your clients’ defense shields, and remember to sell, not present.
Chapter 9: For a successful attack, block out time for prospecting, and keep your sales pipeline balanced.
Description
New Sales. Simplified. (2012) is a guide for those charged with finding new business. It takes a look at the fundamentals and offers actionable advice and techniques to the aspiring new business salesperson.
Who Should Listen
New business sales executives
Sales managers
Account managers and veteran salespeople looking to refresh their skills
About the Authors
Mike Weinberg is a specialist in new business development and sales management. He’s not only a best-selling author, but also a consultant, coach, and speaker. Named as a Top Sales Influencer by Forbes and OpenView Labs, before setting up his consulting practice he was the top producer for three different companies.