New Power audiobook cover - How Power Works In Our Hyperconnected World – and How To Make It Work For You

New Power

How Power Works In Our Hyperconnected World – and How To Make It Work For You

Jeremy Heimans and Henry Timms

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Mind Map

New Power
The Power Shift+
Contrasting Values+
Contrasting Models+
Spreading Ideas+
Building a Crowd+
Community Ecosystem+
New Leadership Traits+

Quiz — Test Your Understanding

Question 1 of 10
What is a fundamental difference in how old power and new power view communication and information?
  • A. Old power prefers transparent right-to-know policies, while new power relies on strict need-to-know secrecy.
  • B. Old power treats information on a strict need-to-know basis, while new power champions open, transparent dealings.
  • C. Old power focuses on crowdsourcing communication, while new power prefers formal boardroom decrees.
  • D. Old power uses temporary affiliations, while new power requires long-term commitment.
Question 2 of 10
According to the book, how is a company like Facebook categorized in terms of power structures?
  • A. As a 'castle' because it uses both old-power models and old-power values.
  • B. As a 'crowd' because it uses both new-power models and new-power values.
  • C. As a 'cheerleader' because it mixes old-power models with new-power values.
  • D. As a 'co-opter' because it adopts a new-power model but maintains old-power values.
Question 3 of 10
While old power relied on making ideas 'stick' using the SUCCESS framework, new power makes ideas spread by adding 'ACE.' What does ACE stand for?
  • A. Actionable, Connected, Extensible
  • B. Accessible, Collaborative, Emotional
  • C. Authentic, Credible, Engaging
  • D. Adaptable, Centralized, Effective
Question 4 of 10
How has the role of the traditional 'passive' consumer changed under new power?
  • A. They have become entirely obsolete, replaced by artificial intelligence algorithms.
  • B. They are transitioning into 'makers' who both consume and produce content.
  • C. They are becoming more fiercely loyal to long-term brand memberships.
  • D. They now prefer to observe and agree rather than actively participate.
Question 5 of 10
What is the primary goal of the 'lower' and 'move' steps when building a crowd with new power?
  • A. Lowering the organization's budget and moving operations online.
  • B. Lowering the barriers to participation and moving users up the scale of consumer engagement.
  • C. Lowering expectations and moving away from traditional advertising.
  • D. Lowering the prices of products and moving inventory faster.
Question 6 of 10
In a new-power community, which group sits at the top of the triangular dynamic by owning the infrastructure and setting overarching rules?
  • A. Super-participants
  • B. Outside influencers
  • C. Platform owners
  • D. Institutional funders
Question 7 of 10
What concept describes the phenomenon where people place a higher value on a product or project because they actively contributed to its creation?
  • A. The Participation Premium (or IKEA effect)
  • B. The Extensibility Factor
  • C. The Karma System
  • D. The Castle Model
Question 8 of 10
Pope Francis washing a refugee's feet to demonstrate his personal values to his subordinates is provided as an example of which new-power leadership trait?
  • A. Structuring
  • B. Shaping
  • C. Signaling
  • D. Swarming
Question 9 of 10
Why did the 'Kony 2012' campaign by Invisible Children ultimately face severe backlash and fail to sustain its new-power momentum?
  • A. It failed to cultivate and engage outside influencers orbiting its key actor triangle, like academics and celebrities.
  • B. It refused to use social media platforms like YouTube to spread its message.
  • C. It relied entirely on old-power models, such as strict boardroom governance and secrecy.
  • D. It made the barrier to participation too high by requiring expensive donations from its users.
Question 10 of 10
What does the success of the Spanish political party Podemos illustrate about modern power dynamics?
  • A. That new power has completely eradicated the need for old power leadership.
  • B. That organizations can successfully blend old-power tactics (like charismatic top-down leadership) with new-power values (like crowdsourcing).
  • C. That political movements must strictly avoid traditional media to maintain their new power credibility.
  • D. That new-power organizations are incapable of forming official political parties.

New Power — Full Chapter Overview

New Power Summary & Overview

New Power (2018) maps out the changing power dynamics of the twenty-first century. Digital technology and ubiquitous connectivity have exploded, altering the very nature of power itself – how it functions, how it’s won and how it’s held. Heimans and Timms explain who’s using this to their advantage, who isn’t and what these new forms of power mean for you.

Who Should Listen to New Power?

  • Anyone interested in society’s changing power relations
  • People who wish to understand the power of digital crowds
  • Leaders and entrepreneurs looking to start a movement

About the Author: Jeremy Heimans and Henry Timms

Jeremy Heimans is an Australian entrepreneur, political activist and CEO of Purpose, a company that builds and supports movements for various businesses, organizations and philanthropies.

Henry Timms is the CEO of 92nd Street Y, a famous cultural center focusing on civic engagement, and a cofounder of #GivingTuesday, a philanthropic movement.

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