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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Successful companies aren’t built only on cash and brilliant ideas alone.
Chapter 3: Successful firms spot problems and then solve them.
Chapter 4: Innovation isn’t invention; you can solve problems by building upon existing proven products.
Chapter 5: Research the market you’re in and tailor your marketing strategy to your target demographic precisely.
Chapter 6: Develop a strategy grounded in your customers, then use it to refine your business model.
Chapter 7: Scale your company by bringing in outside talent and growing from a proven business model.
Description
Nail It then Scale It (2011) is your guide to perfecting your business plan and expanding your company. These blinks outline the process of creating innovative products that solve problems, targeting and communicating with the right markets and refining your strategy before scaling your business.
Who Should Listen
- Entrepreneurs and anyone who wants to start a business
- Business owners fed up with traditional economic models