Myths of Strategy audiobook cover - Dispel the Misconceptions and Deliver a Winning Strategy

Myths of Strategy

Dispel the Misconceptions and Deliver a Winning Strategy

Jérôme Barthélemy

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Chapter Overview

Description

Myths of Strategy (2022) responds to the oversimplified generalizations of modern business gurus and consultants by debunking assertions about strategy. Using peer-reviewed research, the book holds advice on business strategy to the same stringent standards as other scientific and sociological fields of study.

Who Should Listen

  • Entrepreneurs and business leaders
  • C-Suite executives
  • Business students

About the Authors

Jérôme Barthélemy is Executive Vice President of the ESSEC Business School in France, where he is also a professor of strategy and management. He has been a visiting professor at New York, Stanford, and Cambridge universities.