Marketing 4.0 audiobook cover - Marketing has moved from one-way persuasion to shared conversation—so this gentle guide walks through what changed, who matters most now, and how to support customers from first awareness to loyal advocacy in a more human, connected world.

Marketing 4.0

Marketing has moved from one-way persuasion to shared conversation—so this gentle guide walks through what changed, who matters most now, and how to support customers from first awareness to loyal advocacy in a more human, connected world.

Summary based on ideas attributed to Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan

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Chapter Overview

Description

This audio-friendly summary explores how the internet—especially social media—reshaped marketing from a company-controlled, top-down system into a more social, inclusive, and community-influenced experience. It highlights why reviews, conversations, and online presence often matter more than traditional advertising alone.

Across six chapters, the narration introduces key audiences modern marketers can pay attention to—youth, women, and netizens—and explains the customer’s updated buying pathway: awareness, appeal, ask, act, and advocate. It also offers supportive, practical strategies for improving marketing productivity and creating “wow” experiences that encourage customers to return and recommend.

Who Should Listen

  • Marketers and small business owners who want to adapt from traditional marketing habits to a more digital, community-driven approach.
  • Brand builders and entrepreneurs looking to understand how social influence, reviews, and customer experience shape purchase decisions today.
  • Anyone curious about the modern customer journey—from first discovery to loyal advocacy—and how to support it with thoughtful strategy.

About the Authors

This narration is a warm rewrite of the user-provided summary content and includes quoted lines attributed within that content to Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan. No additional biographical claims are added beyond what was provided.