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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Advertising changed once consumers started actively joining the product design process.
Chapter 3: Creative individuals shape society today, and companies must address their unique needs.
Chapter 4: Modern marketing embraces all that makes us human.
Chapter 5: A company shows commitment by clearly defining its mission, vision, and core values.
Chapter 6: Define a mission that transforms lives, and communicate it clearly through a compelling story.
Chapter 7: Authentic values help you attract stellar employees who will faithfully deliver your values to customers.
Chapter 8: There are solid economic reasons to adopt a sustainable vision and persuade your shareholders of it.
Description
Marketing 3.0 is a handbook to the marketing strategies of tomorrow. These blinks explain how old tactics have grown outdated as people search for meaning in their lives and the companies that can provide it. Read on to learn how you can adapt your marketing strategy to the changing nature of consumer preferences.
Who Should Listen
- Entrepreneurs who are interested in the newest marketing strategies
- Business leaders curious about how companies can respond to new business trends
- Any CEO, marketer or investor