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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Sticky ideas have to be simple.
Chapter 3: Sticky ideas have to be unexpected.
Chapter 4: Curiosity gaps help make ideas stick better.
Chapter 5: Sticky ideas are tangible and descriptive.
Chapter 6: Sticky ideas have to be credible.
Chapter 7: Emotional appeals move people to act.
Chapter 8: Calls to action work best when there's a clear personal benefit for audiences involved.
Chapter 9: Ideas stick best when they're shared as stories.
Description
Made to Stick explains why some ideas become popular, while others wither and die.
The book lays out the most important characteristics of “stickiness”; that is, what makes ideas “stick” in the mind, and how to make them work for you.
Who Should Listen
- Anyone with an idea to share
- Anyone interested in why some ideas catch on and others don’t
- Every film director, advertising executive, NGO worker and so on.