Likeable Badass

Likeable Badass (2024) offers a groundbreaking approach to women’s career advancement. This insightful guide reveals how women can navigate workplace challenges by mastering the delicate balance between assertiveness and likeability, ultimately reshaping organizational cultures for greater equity and success.

• Women at all stages of their careers, from entry-level to executive positions
• Human resources professionals focused on diversity and inclusion
• Anyone interested in supporting gender equity in the workplace

Alison Fragale is a professor of organizational behavior at the University of North Carolina's Kenan-Flagler Business School and a consultant to Fortune 500 companies. Her research on leadership, negotiation, and gender in the workplace has been published in top academic journals and featured in major media outlets. Dr. Fragale is also a sought-after speaker and executive coach, known for her practical, research-based approach to helping women navigate and succeed in complex organizational environments.