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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: The internet’s instant communication power puts an end to marketing based purely on hope alone.
Chapter 3: Guide customers to your products using mental triggers like authority and scarcity effectively today.
Chapter 4: The key to a winning product is marketing it through sequences and stories that resonate.
Chapter 5: The key to launching a business is building a high-quality mailing list from the start successfully.
Chapter 6: Launching a successful product begins with a simple pre-prelaunch phase first.
Chapter 7: Make sure your product aligns with prospects’ desires during the prelaunch stage fully.
Chapter 8: Scarcity plus time pressure makes prospects eager to purchase your product fast, right away today.
Chapter 9: With a seed launch, you can build a successful business even before having a product or market defined.
Chapter 10: To maximize the potential of your launches, leverage your affiliates’ mailing lists to reach more qualified buyers.
Description
With his Product Launch Formula, Jeff Walker has changed the way we sell. In his book Launch, he outlines his tried-and-tested strategy for selling products online and building a business that’s almost guaranteed to bring success. Walker shows you how he’s succeeded by outlining a step-by-step plan for launching your product – even before you know exactly what it is.
Who Should Listen
- Anyone who wants to establish an online business
- Entrepreneurs looking to create a solid marketing plan
- Established companies seeking an effective marketing strategy